Director of Marketing
Job Opportunity at Apple & Assoc. Inc

Posted on Jul 20

http://www.appleassoc.com    +1 (803) 932-2000

Location: Bridgewater, NJ
Job Type: Full Time
Job ID: W4164197

Our client is the North American division of a well-established, global manufacturer of products in the Medical Device Industry, seeking a Director of Marketing. The Director of Marketing will be responsible for the overall performance of a $100M+ portfolio of products, and responsibilities will include new product launch, product development initiatives, product road map, marketing initiatives and direct engagement with customers.

Responsibilities of the Director of Marketing:
  • Management of the day-to-day activities of America's Marketing team including leadership and organizational development
  • Launch activities to meet revenue and GP goals
  • Cross-functional collaboration across R&D, Sales, Finance, and Regulatory to manage both short term actions and long-term strategy
  • Develop and execute the product road map strategy including identification of new products, product enhancements and end-of-life actions
  • Lead market intelligence through surveillance, competitive analysis and industry reports to update the product strategy and drive sales initiatives
  • Lead a Marketing and cross-functional team for new product launches which include: launch strategy development, market development programs, product claims and positioning
  • Develop, maintain and grow relationships with key customers and KOLs.
  • Complete functional phase review deliverables, collaborate with R&D and Marketing teams to translate customer requirements into meaningful product features
  • Monitor and manage business performance for entire product portfolio including revenue and margin analysis, market trends, drivers and forecasting for new products
  • Identify, evaluate and recommend market opportunities for future product(s) in the portfolio.
  • Proficient in writing business plans, tracking results and developing accurate global forecasting
  • Logistical planning of large and small segment tradeshows as well as supporting smaller sponsorships and meetings.
  • Assure compliance of Company operations to all applicable laws, regulations and standards, good business practices and company documented procedures
Requirements for Director of Marketing:
  • Bachelor's Degree in Marketing or a related field is required; Master's Degree is strongly preferred
  • Minimum 10 years of successful Sales and Marketing product management experience, in the Medical Device, Pharmaceutical or Biotech Industry
  •  Minimum 3 - 5 years as a Product Manager and 1 – 3 years as a Marketing Director in the Medical Device/Pharmaceutical industry preferred, will consider a strong candidate who is ready for a leadership position
  • Experience with direct supervision of professional associates preferred
  • Ability to travel up to 30%, including weekends
  • Deep understanding of product marketing strategy fundamentals and B2B and B2C marketing
  • Experience in both upstream and downstream marketing with strong focus on product launches
  • Working knowledge of a complex matrix organization
  • Broad expertise in Clinical, Regulatory Affairs, Med Affairs, and R&D to market projects
  • Background in Sales Management a plus, with proven skills and results in P&L management 
  • Demonstrated success in utilizing digital marketing channels, including working knowledge of SEO, Google Analytics, Marketing automation and CRM 
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